Blog
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An AI agent doesn’t search. It chooses.
A search engine returns a list of possible sources. An AI agent builds a choice. It isn’t looking for links to show you. It’s selecting the best option based on intent, constraints, context, prior data. And that changes everything, because you can’t optimize to appear in a list when no one is looking at a…
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Agents are DJs: why your digital presence needs clear intros, outros, and actions
Confessions on a Dance Floor as a mental model for Agent Experience Optimization. There was a precise moment when Madonna stopped making pop “for radio” and started speaking directly to DJs. That moment was Confessions on a Dance Floor, 2005: an album conceived as a single continuous set, with tracks built around mixable intros and…
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Agentic commerce and panettone: why an AI agent can’t buy one today
A test on e-commerce, verifiable constraints, and seven ways the process breaks down. Christmas is a week away. I wanted to do something simple: order an artisanal panettone online. So I asked GPT in agent mode to execute a concrete task with explicit constraints: This is exactly the kind of task agents are built for.…