Your digital system is optimized to be found.
Agents don’t search: they act.
That’s not the same problem.
I founded AXO — Agentic Experience Optimization: the discipline that designs digital systems so agents can act on them, not just find them.
Imagine sending someone to do your grocery shopping.
If the shelves are behind glass, all they can do is look and report back what they saw. To act, they need to understand the store — a model of the world, not just an address.
AXO is the discipline that builds that model: it doesn’t optimize for search engines, it doesn’t optimize for generative AI — it puts systems in a position to be actioned.
Be actionable, not findable.